Solis Automation

A diverse group of people using various devices to access a website easily, symbolizing the inclusivity of web accessibility.

Building an Accessible Website: Why It Matters and How to Do It


In the digital age, ensuring that websites are accessible to all users, including those with disabilities, is not just an ethical responsibility—it’s a necessity. An accessible website can significantly enhance the user experience for a wider audience, improve your site’s SEO, and ensure legal compliance with web accessibility standards. This guide delves into why web accessibility matters and provides practical steps on how to achieve an accessible website, making the digital world inclusive for everyone.

Why Building an Accessible Website Matters

Enhanced User Experience for All

Accessibility is fundamental to user experience. By designing your website with accessibility in mind, you ensure that all users, regardless of their physical or cognitive abilities, can navigate, understand, and interact with your site effectively. This inclusivity not only broadens your audience but also fosters a positive perception of your brand.

Legal Compliance and Ethical Responsibility

With laws and regulations like the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG) in place, making your website accessible is also a legal requirement in many jurisdictions. Non-compliance can lead to lawsuits and financial penalties, not to mention the negative impact on your brand’s reputation.

SEO Benefits

Search engines favor websites that are accessible. Many accessibility practices, such as using alt text for images, ensuring content structure with proper header tags, and enabling keyboard navigation, also contribute to better SEO. Thus, by improving accessibility, you’re also enhancing your site’s visibility and ranking.

How to Build an Accessible Website

Start with a Solid Foundation: Use Semantic HTML

Semantic HTML uses elements for their given purpose, making your website more understandable to both users and search engines. Use the correct HTML tags (e.g., <header>, <nav>, <footer>) to structure your content logically, which aids screen readers and assists in navigating your site.

Ensure Text Accessibility

Text accessibility involves making your content readable and understandable for everyone. This includes choosing a legible font size, ensuring high contrast between text and background, and avoiding large blocks of text without headings or lists to break up the content.

Provide Alternative Text for Images

Alt text describes the content and function of images on your web pages. This is crucial for users who rely on screen readers. Ensure every image, video, and audio file has alt text or transcripts that accurately describe what’s being presented.

Enable Keyboard Navigation

Many users with disabilities rely on keyboards, rather than a mouse, to navigate websites. Ensure that your site can be fully navigated using keyboard shortcuts, including access to all links, buttons, forms, and other interactive elements.

Create Accessible Forms

Forms are a common barrier for people with disabilities. Label each form field clearly, provide instructions and error messages, and ensure that forms are navigable and usable with both mouse and keyboard inputs.

Test Your Website’s Accessibility

Testing is crucial to ensure your website’s accessibility. Use both automated tools and manual testing to uncover and address accessibility issues. Automated tools can help identify some issues, but manual testing—ideally with the involvement of users with disabilities—provides insight into the real-world user experience.

Stay Updated with Accessibility Guidelines

Web accessibility guidelines, such as the WCAG, are periodically updated to respond to new technologies and insights. Keeping abreast of these updates ensures your website remains accessible to as many users as possible.


Building an accessible website is a journey that benefits not just users with disabilities but everyone who interacts with your digital presence. It reflects your commitment to inclusivity, improves your site’s SEO, and ensures legal compliance. By following the practical steps outlined above and adopting a mindset of continuous improvement, you can make your website welcoming and accessible to all users. Embracing web accessibility is not just about meeting standards; it’s about breaking down barriers and creating a more inclusive digital world for everyone.